Many internet retailers begin to become furious because search engines perpetually changing algorithms. Even so, there are a few practices that haven't changed through out the existence of the search engines. However, you can apply these simple tips to enhance your placement:

* Be careful to not be too fast to change domain names. Most search engines have an aging delay for any new domain - when it comes to a new domain it can take as long as a year in order for your keyword phrases to start appearing in the search engines.

* Design your domain for your audience, not for the search engine bots. You must look at what impression your website gives your clients - you will design a better site which the search engine crawlers will be attracted to.

* Do KEYWORD RESEARCH extensively. Everything else you do will revolve around the keyword phrases you select to use, so it's critical you select to use the best keywords. WordTracker.com and KeywordDiscovery.com are two keyword research programs that show you what keyword phrases people are looking for and indicates keyword phrases you can use.

* Create and categorize your website architectural and surfing based on your keywords. Your main page must be optimized for the basic keywords¦ Your deeper web pages must be optimized for the more specific keywords. If you can, use keyword phrases as your web page names.

* Build your web pages to be "bot" friendly. Search engines send out "crawlers " to gather information from your website so they better see how to rank your site in the results.

¢ Design your links by using HTML, not JavaScript Crawlers don't know how to decipher JavaScript and it won't be able to index your information.

¢ Do not use Flash to create your web pages - there's zero for the crawlers to access. If the spiders can't interpret the data, they can't categorize your URL.

¢ Take care to be sure your copy is HTML, and not a image a text screen. Your page may look like copy. However if you have a picture of text, all the crawlers will interpret is a blank site.

* Use keywords for your page text links. Among the text links on your web page, apply the keyword term that describes the page URL you're clicking to.

You should not be tied to any one keyword or phrase. Optimize your sites pages for all the pertinent keywords. If you can get good search engine results for a a few of them, they are going to add up to a great deal more than just one keyword that you believe is the good big money one.

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